Broke by design

What if being broke wasn’t your fault?

You work hard. You’ve tried the budgets. You’ve downloaded the apps, made the spreadsheets, promised yourself that this month would be different.

And yet here you are.

Broke by Design exposes the uncomfortable truth that the financial industry, consumer culture, and even your own upbringing have spent decades hoping you’d never discover: your financial struggles were not born from weakness. They were engineered.

Before you earned your first dollar, systems were already in place designed to keep you spending, borrowing, and falling behind — while pointing the finger squarely back at you.

In this book you will discover the psychology behind why you can’t stop spending even when you desperately want to. You will uncover the money story installed in your brain before age seven and how it has been quietly running your finances ever since. You will understand why willpower is the wrong tool entirely and what actually produces lasting financial change. You will learn how scarcity mindset keeps you broke long after the scarcity itself is gone. And you will work through the identity shift that changes everything — because you don’t just spend money, you spend who you think you are.

This isn’t another book telling you to skip your morning coffee. This is a complete psychological and practical dismantling of every pattern, belief, and system that has kept you financially stuck — and a step-by-step blueprint for building something genuinely different.

Broke by Design is for the millennial carrying student loan debt into their thirties wondering if financial freedom is even real. It is for the Gen Z earner who started adulting in economic chaos and inherited a system that feels rigged from day one. It is for anyone who has ever suspected that their money problems run deeper than the numbers.

You were right. They do.

And now, finally, you have the map.