Broken Promises : An Unconventional View of What Went Wrong at IBM
Mills, Daniel Quinn; Friesen, G. Bruce
ISBN 10: 0875846548 ISBN 13: 9780875846545
Published by Harvard Business Review Press, 1996
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Synopsis:
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
About the Author: G. Bruce Friesen is a knowledge manager in the Enterprise Transformation Initiative at Andersen Consulting.
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Bibliographic Details
Title: Broken Promises : An Unconventional View of ...
Publisher: Harvard Business Review Press
Publication Date: 1996
Binding: Hardcover
Condition: good