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Bibliographic Details

Title: Broken Promises: Unconventional View of What Went Wrong at IBM
Publisher: Harvard Business Review Press 30/05/1996
Publication Date: 1996
Language: English
ISBN 10: 0875846548
ISBN 13: 9780875846545
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.

About the Author

G. Bruce Friesen is a knowledge manager in the Enterprise Transformation Initiative at Andersen Consulting.

"About this title" may belong to another edition of this title.

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