Broken Promises: An Unconventional View of What Went Wrong at IBM
Mills, Daniel Quinn; Friesen, G. Bruce
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Language: English
Published by Harvard Business Review Press, 1996
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- Title
- Broken Promises: An Unconventional View of What Went Wrong at IBM
- Author
- Mills, Daniel Quinn; Friesen, G. Bruce
- Publisher
- Harvard Business Review Press
- Publication year
- 1996
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875846548
- ISBN 13
- 9780875846545
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
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About the Author
G. Bruce Friesen is a knowledge manager in the Enterprise Transformation Initiative at Andersen Consulting.
"About the title" may belong to another edition of this title.
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