Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room

Two political strategists offer the tools to become successful in any field, and cover everything from how to present an argument and get the message across to how to compromise and handle negative publicity.

James Carville and Paul Begala have been a political team since 1983. Their first campaign together was the worst Democratic defeat in the history of the state they were working in. They recovered, regrouped and went on a five-year winning streak that caught the attention of the talented young governor in Arkansas. From that effort came the War Room, a new way to run political campaigns that has been studied around the world and was the basis of the Academy Award-nominated documentary.