Budget Constraints and Optimization in Sponsored Search Auctions

Language: English

Published by Elsevier Inc Jul 2014, 2014

0124114571 / 9780124114579

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

Seller Inventory # 9780124114579

Title
Budget Constraints and Optimization in Sponsored Search Auctions
Author
Feiyue Wang
Publisher
Elsevier Inc Jul 2014
Publication year
2014
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0124114571
ISBN 13
9780124114579
Item weight
708 grams
Dimensions
244x195x22 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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