Build Better Products: A Modern Approach to Building Successful User-Centered Products

Klein, Laura

ISBN 10: 1933820586 / ISBN 13: 9781933820583

Published by Rosenfeld Media, 2016

About this Item

Seller Inventory # E-9781933820583-6-2

Bibliographic Details

• Title: Build Better Products: A Modern Approach to Building Successful User-Centered Products
• Publisher: Rosenfeld Media
• Publication Date: 2016
• Language: English
• ISBN 10: 1933820586
• ISBN 13: 9781933820583
• Binding: Soft cover
• Condition: Very good

About this title

Synopsis

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. 

Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

About the Author

Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she's worked as an engineer, UX designer, and product manager in Silicon Valley for companies of all sizes. Her books, Build Better Products (Rosenfeld Media, 2016) and UX for Lean Startups (O'Reilly Media, 2013), help teams learn more about their users and apply that knowledge to make products people use and love. She advises early stage startups and consults with companies that want to improve their research, UX, and product development processes. She has a deep and abiding love of business jargon, and her fondest wish is to someday facilitate a synergy or synergize a facilitation. Whichever is easier.