Build a Better Trade Show Image: Establishing Brand by Designing a Dynamic Exhibit Experience

ATTENTION: This edition is now out of print. Please look for the updated edition, now available in both paperback and hardcover. <br>
From the back cover: <P>Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience. <P>You will discover how to: <P>- Research shows and set realistic goals for exhibiting <P>- Make your exhibit stand out with a unique theme or design <P>- Train your staffers so they are able to gather the most qualified leads <P>- Create a buzz about your company before the show starts <P>- Unlock the potential in the leads you gather <P>- Expand your possibilities by implementing non-traditional techniques <P>- Use resources listed to help in all stages of your exhibiting plan

With a degree in English and journalism, Marlys Arnold worked for three and a half years as a reporter for the Kansas City Star before launching out with her own business.

Combining her image expertise with real-world marketing experience, Marlys teaches how to “Maximize Your Trade Show Results.” She has not only been a trade show exhibitor, but has also organized several expos and events, including a self-improvement weekend for women. Her unique perspective of the trade show industry from many angles allows her to share new insights with both beginning and experienced exhibitors.

A member of the Trade Show Exhibitors Association and Meeting Professionals International, Marlys has presented seminars for a number of groups including the International Association of Exposition Management, Sprint, and the Home Builders Association of Greater Kansas City. She has been featured in both radio and television interviews, as well as being included in publications from Kansas City to Australia.

She writes two online columns, TradeShowTips Online and The Busy Person’s Guide to Trade Show Exhibiting, and also travels nationwide to conduct trade show training and consultations.