How to Build a Lasting Authentic Perception in Tourism Business

Language: English

Published by GRIN Verlag Mai 2022, 2022

3346690040 / 9783346690043

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program. Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.Books on Demand GmbH, Überseering 33, 22297 Hamburg 180 pp. Englisch.…

Seller Inventory # 9783346690043

Title
How to Build a Lasting Authentic Perception in Tourism Business
Author
Andy Marjoko
Publisher
GRIN Verlag Mai 2022
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346690040
ISBN 13
9783346690043
Item weight
270 grams
Dimensions
210x148x13 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

Shipping rates from Germany to U.S.A.

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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