Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
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Language: English
Published by Lioncrest Publishing, 2020
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- Title
- Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
- Author
- Foster, Ben; Nerlikar, Rajesh
- Publisher
- Lioncrest Publishing
- Publication year
- 2020
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1544516177
- ISBN 13
- 9781544516172
Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
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About the Author
Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm that's served more than 60 software companies in the past 6 years.
Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.
Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.
Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.
Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
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