Synopsis
As global challenges like climate change rise, organizations turn to AI to enhance their decision-making processes for sustainability. Building AI-driven decision-making competencies requires creating data literacy, ethical awareness, and cross-disciplinary collaboration to ensure that AI tools are used responsibly and effectively. When thoughtfully integrated, AI can uncover insights from complex datasets, optimize resource use, and support long-term environmental and social goals. Developing these competencies empowers businesses and institutions to make informed, transparent, and impactful decisions that align with sustainable development goals. Building AI-Driven Decision Making Competencies for Sustainability explores how AI can empower organizations to make smarter, more responsible decisions that drive sustainable outcomes. It delves into how AI tools can be harnessed to enhance strategic planning, operational efficiency, and ethical governance within sustainable business frameworks. This book covers topics such as robotics, digital marketing, and big data, and is a useful resource for business owners, computer engineers, marketers, academicians, researchers, and data scientists.
About the Authors
Dr. Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellent.
Dr. Abdelrehim Awad is an assistant professor in the Department of Business Administration at the University of Bisha, Saudi Arabia. His research focuses on e-business, digital marketing, and technology adoption, with a particular interest in artificial intelligence and marketing innovation. He has contributed to studies on electronic customer relationship management, competitive advantage, and entrepreneurial culture .
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