Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)
Language: English
Published by Igi Global Scientific Publishing, 2022
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 166845386X
- ISBN 13
- 9781668453865
"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"--
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California Books
Miami, FL, U.S.A.
5-star seller
AbeBooks seller since October 27, 2023
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| First item | US$ 3.00 | US$ 17.00 |
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