Building Brands Directly: Creating Business Value from Customer Relationships This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: Building Brands Directly: Creating Business Value from Customer Relationships
Publisher: Palgrave Macmillan Ltd
Publication Date: 1996
Language: English
ISBN 10: 0333639073
ISBN 13: 9780333639078
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

About the Author

Stewart Pearson is a trainer and lecturer with the Incorporated Society of British Advertisers and the Institute of Direct Marketing.

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