Building the Business of You: A System to Align Passion and Growth Potential through Your Own Career Mashup

Career Progression Isn't Linear Anymore. Here's Why That's a Good Thing.

What if everything we've been told about building a successful career is wrong? What if advice like go to school, get a job at a great company, and rise through the ranks is outdated? What if there's a better way to find fulfilling work that pays well?

Connie Steele has spent ten years studying the workplace trends that are now permanent changes. Working at Fortune 500, start-up and scale-up organizations, high-growth tech companies, and consulting with C-level executives, Connie has seen firsthand that business is no longer binary, hierarchical, or absolute. It's non-linear, collaborative, and fluid. You don't have to start at the bottom and earn your way up; you can start at the top, as CEO of you.

In Building the Business of You, Connie shares the trends of tomorrow so professionals, entrepreneurs, freelancers, founders, and side hustlers can "skate where the puck will be" and form their own career mashup. This is Connie's term for the career of the future (and the present) in which workers merge their skills, interests, passions, values, hobbies, opportunities, relationships, education, network, identity, and even multiple jobs and gigs.

Because the dream job is no longer something you get; it's something you create. And Building the Business of You provides all the practical tools you need for yours.

Connie Steele is a seasoned marketing and strategy executive, co-founder of Flywheel Associates, and host of the Strategic Momentum Podcast. Connie has always been intrigued by the "why" behind companies and careers that thrive. With over twenty years of combined Fortune 500, mid-size company, and startup experience, she has observed firsthand how business is no longer binary, hierarchical, or absolute but non-linear, collaborative, and fluid. Connie is also the author of Building the Business of You: A System to Align Passion and Growth Potential Through Your Own Career Mashup, the first book to help professionals and entrepreneurs navigate the new world of work while aligning personal passions, interests and professional advancement. Her career mashup advice has appeared on Thrive Global. Hear Connie interview founders, creatives and executives who share valuable tips, stories and advice around understanding the business of work at www.StrategicMomentum.co.