Good: Building A Dream is recognized as a market leading text that offers a practical, "how to" approach to guiding students and potential small business entrepreneurs through the conceptual stages involved in setting up a business of their own. It is all about building the essential business plan - with many templates, forms, checklists, sample plans and real-life Canadian examples making it the most hands-on text available.
This text offers a strong supplement package, including an Instructor's Resource CD with an IM and PPT slides, Canadian videos offering additional practical examples/cases, and a robust OLC.
This is the book that every potential entrepreneur needs to be successful - the best book on the market for a workbook style approach to the subject
Dr. Walter Good is the Head of the Marketing Department at the University of Manitoba, and a graduate of the University of Toronto and Michigan State University. His primary interests are strategic market planning, entrepreneurship, and small-business management.