This book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress.

What You Will Learn

Use WooCommerce settings to set up the behavior of the online store
Get familiar with the downloadable and variable products
Set up shipping and payment methods
Use discount coupons for marketing purposes
Choose the right WooCommerce theme for your online store
Customize your website using the Storefront theme as a base
Handle orders, payments, and emails on a daily basis with ease
Work with WooCommerce reporting possibilities
Expanding your online store with the functionalities offered by WooCommerce

In Detail

Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours.

This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins.

By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business.

About the Author

Robbert Ravensbergen

Robbert Ravensbergen is an experienced e-commerce and IT manager. He has been working in several international roles for various companies. He's also a passionate writer and blogger. WordPress, WooCommerce, and Magento are the topics that he writes about. Robbert released several books about Magento and WooCommerce for Packt Publishing during the last couple of years. Besides this, he's an important writer in the Netherlands and well known for his understandable books for beginners about WordPress. Readers can reach Robbert on his personal blog at http://www.joomblocks.com.

"About this title" may belong to another edition of this title.

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