Building the Foundations for Professional Selling (Paperback)

Dr Beth Rogers

ISBN 10: 1805882678 / ISBN 13: 9781805882671

Published by Michael Terence Publishing, Thame, 2026

About this Item

Paperback. Successful selling starts with understanding.When you start in sales, it is easy to feel pressured to act before you are ready. You have customers to contact, targets to understand, CRM records to update, and products to learn.But activity without judgement can waste time.This book, brought to you by two of the biggest names in the study of sales, helps you to lay strong foundations for the professionalism of your selling approach. You will learn how to explain your company, understand why customers buy, map who is involved in decisions, plan your sales activity, and prepare contact with a clear reason and next step.The aim is simple: move from uncertainty to success.Praise for previous work from this writing partnership: "Insightful, readable and above all truly useful."".a grown-up book from authors who know what they are talking about.""A brilliant analysis of the skills, knowledge and behaviours required of today's sales professional.""The sat nav of selling."Dr Beth RogersRecognised internationally as a pioneer of sales education.Dr Jeremy NoadBusiness improvement and leadership professional with over 30 years' experience. This book, brought to you by two of the biggest names in the study of sales, helps you to lay strong foundations for the professionalism of your selling approach. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781805882671

Bibliographic Details

• Title: Building the Foundations for Professional Selling (Paperback)
• Publisher: Michael Terence Publishing, Thame
• Publication Date: 2026
• Language: English
• ISBN 10: 1805882678
• ISBN 13: 9781805882671
• Binding: Paperback
• Condition: new

About this title

Synopsis

Successful selling starts with understanding.
When you start in sales, it is easy to feel pressured to act before you are ready. You have customers to contact, targets to understand, CRM records to update, and products to learn.
But activity without judgement can waste time.
This book, brought to you by two of the biggest names in the study of sales, helps you to lay strong foundations for the professionalism of your selling approach. You will learn how to explain your company, understand why customers buy, map who is involved in decisions, plan your sales activity, and prepare contact with a clear reason and next step.
The aim is simple: move from uncertainty to success.

Praise for previous work from this writing partnership:
“Insightful, readable and above all truly useful.”
“…a grown-up book from authors who know what they are talking about.”
“A brilliant analysis of the skills, knowledge and behaviours required of today’s sales professional.”
“The sat nav of selling.”

Dr Beth Rogers
Recognised internationally as a pioneer of sales education.

Dr Jeremy Noad
Business improvement and leadership professional with over 30 years’ experience.