Unlike most entrepreneurship books that focus on venture-backed startups, this work examines the journey of creating sustainable, profitable companies through bootstrapping. What sets this book apart is its focus on “upstart” companies―traditional businesses that succeed through incremental innovations and operational excellence rather than disruptive technology. This represents a massive but often overlooked opportunity in India's growth story. With India's growing economy creating unprecedented opportunities for such businesses, this book fills a crucial gap in entrepreneurship literature focused on the Indian context.

About the Author

Narasimhan is a successful entrepreneur who bootstrapped, built and sold a national logistics business in India that employed thousands of people for over a decade. His logistics company operates well, three years later, inside one of India’s largest public-limited logistics company, Delhivery. Prior to his entrepreneurial career that spanned several decades, he built a professional career in the US working in top multinational companies including Yahoo Inc., Logitech and Price Waterhouse Coopers.

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