Building Models for Marketing Decisions

Language: English

Published by Springer, Berlin, 2000

0792377729 / 9780792377726

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Druck auf Anfrage Neuware - Printed after ordering - With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Editiondescribes up-dated marketing models that managers can use as an aid in decision making.

Seller Inventory # 9780792377726

Title
Building Models for Marketing Decisions
Author
Peter S. H. Leeflang
Publisher
Springer, Berlin
Publication year
2000
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0792377729
ISBN 13
9780792377726
Item weight
1,244 grams
Dimensions
240x160x36 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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