Building Models for Marketing Decisions

Language: English

Published by SPRINGER NATURE Feb 2000, 2000

0792377729 / 9780792377726

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Editiondescribes up-dated marketing models that managers can use as an aid in decision making. 664 pp. Englisch.

Seller Inventory # 9780792377726

Title
Building Models for Marketing Decisions
Author
Peter S. H. Leeflang
Publisher
SPRINGER NATURE Feb 2000
Publication year
2000
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0792377729
ISBN 13
9780792377726
Item weight
1,309 grams
Dimensions
250x175x41 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

Germany