Building Products for the Enterprise: Product Management in Enterprise Software
Reeves, Blair; Gaines, Benjamin
Language: English
Published by O'Reilly Media, 2018
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781492024781_new
- Title
- Building Products for the Enterprise: Product Management in Enterprise Software
- Author
- Reeves, Blair; Gaines, Benjamin
- Publisher
- O'Reilly Media
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1492024783
- ISBN 13
- 9781492024781
- Item weight
- 406 grams
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available―but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
- Identifying customer vs user problems is an enterprise project manager’s main challenge
- Effective collaboration requires in-depth knowledge of the organization
- Analyzing data is key to understanding why users buy and retain your product
- Having experience in the industry you’re building products for is valuable
- Product longevity depends on knowing where the industry is headed
"Synopsis" may belong to another edition of this title.
About the Author
Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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