Building Strong Congregations: Attracting, Serving, and Developing Your Membership

Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization for such questions as:What is your congregation's mission? Whom should your congregation try to reach, and how? What does your congregation have to offer? Why should people choose to associate with your congregation and not the one down the street? How would their needs be met? How do you ensure that they will want to remain participants in the life and ministry of your congregation? Resource CD included.

Bruce Wrenn, Ph.D., is the William E. Colson professor of marketing, and concurrent professor of Christian ministry, at Andrews University, Berrien Springs, Michigan. He has published extensively in the marketing field, including numerous scholarly articles and more than 10 books.

Philip Kotler, Ph.D., is considered by many to be the father or modern marketing. He is the S. C. Johnson and Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He has authored more than 40 books on marketing.

Norman Shawchuck, Ph.D., is the author of more than 10 books on spirituality, conflict, and management. He has trained U.S. Navy and Marine chaplains and has effectively utilized marketing research to help numerous congregations.