Building Successful Design Thinking Teams: Successfully Designing Agile Innovation For Companies and Organizations

Link, Anna S

ISBN 10: 3754373595 / ISBN 13: 9783754373590

Published by Bod - Books on Demand, 2021

About this Item

Seller Inventory # I-9783754373590

Bibliographic Details

• Title: Building Successful Design Thinking Teams: Successfully Designing Agile Innovation For Companies and Organizations
• Publisher: Bod - Books on Demand
• Publication Date: 2021
• Language: English
• ISBN 10: 3754373595
• ISBN 13: 9783754373590
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Design thinking is on everyone's lips. The method is considered to have miraculous powers with regard to the innovative strength of companies and organizations. Many companies are extraordinarily successful with it, others fail. This book is not a textbook on design thinking, and even though the method is presented, the focus is not on the phase model of design thinking - of which, by the way, there are several interpretations - but on the question of what makes design thinking successful. Which pitfalls lead to the fact that some companies are not successful with Design Thinking at all? What framework conditions must be created in order to be successful with Design Thinking initiatives? And finally: What are the requirements with regard to the composition and structure of innovative Design Thinking teams? The author has been advising companies on their use of agile methods and frameworks and on agilization for years. He has a broad wealth of experience in key success factors for the introduction of Design Thinking and the collaboration of Design Thinking with other agile methods and frameworks, such as Lean Startup or Scrum.