Building the Value Machine : Transforming Your Business Through Collaborative Customer Partnerships
Language: English
Published by Kogan Page, 2009
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 73.51
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Building the Value Machine describes the type of business that many aspire to - a business able to align its internal functions (commercial, technical, operational) in order to collaborate with its key customers in the creation of real and unique value, and all for mutual benefit. The challenge is to find the 'right organizational structures,' the 'right planning and operational processes,' and to place all of that under the 'right kind of leadership,' in order to create the 'right kind of value' - the kind that will be good for the customer's business, and the kind that will be good for your own.The business that pursues these goals is the sort of business explored in this book - the business that wishes to become a true Value Machine. Building the Value Machine shows readers how to meet these challenges describing the tools and skills that will be required, while keeping its focus firmly on the real world of practical application. Above all else it shows how a business should be led, and how it must make its most vital decisions - those to do with it key customers and those to do with its value-creating capabilities.Building the Value Machine is an essential read for any CEO, managing director, sales and marketing director, or key manager looking to transform a business into a true Value Machine. Complete with examples, practical tips and advice, Building the Value Machine gives readers the essential information needed to identify the opportunities that can then be translated into the creation of new value, which will benefit both the business and the customer.…
Seller Inventory # 9780749454852
- Title
- Building the Value Machine : Transforming Your Business Through Collaborative Customer Partnerships
- Author
- Peter Cheverton
- Publisher
- Kogan Page
- Publication year
- 2009
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0749454857
- ISBN 13
- 9780749454852
- Item weight
- 708 grams
- Dimensions
- 240x161x20 mm
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.
Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.
"Synopsis" may belong to another edition of this title.
About the Author
Kingsley Weber is Director of CEOSolutions and a business coach, mentor and consultant. He has worked for global multinationals for over 20 years in the fields or R&D, Supply Chain, Sales and Marketing, Business Development, HR, Organisational Development & Training, and International Business Management. He specialises in Inclusive Leadership and connecting Business and People Strategies, has experienced in complex corporate change programmes, as well as in mentoring and brain-based coaching.
"About the title" may belong to another edition of this title.
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