Building Web Reputation Systems

Randy Farmer

ISBN 10: 059615979X / ISBN 13: 9780596159795

Published by O'Reilly Media, US, 2010

About this Item

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Kharma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to effectively manage and present user contributions. With this book, you'll learn how a reputation system can enhance your business, and what it takes to design and develop your own. If you're building, operating, or participating in a website or online application, you'll discover why these underlying mechanisms are critical for any organization that plans to include user-generated content on a website. Learn how to scale your reputation system to handle an overwhelming inflow of user contributions. Become familiar with different models that help you encourage first-class contributions. Quickly determine the quality of contributions, and learn why some are more useful than others. Discover tricks of moderation, including how to stamp out the worst contributions in a quick and efficient way. Learn to engage contributors and reward them in ways that get them to return again and again.

Seller Inventory # LU-9780596159795

Bibliographic Details

• Title: Building Web Reputation Systems
• Publisher: O'Reilly Media, US
• Publication Date: 2010
• Language: English
• ISBN 10: 059615979X
• ISBN 13: 9780596159795
• Binding: Paperback
• Condition: New

About this title

Synopsis

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

• Scale your reputation system to handle an overwhelming inflow of user contributions
• Determine the quality of contributions, and learn why some are more useful than others
• Become familiar with different models that encourage first-class contributions
• Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
• Engage contributors and reward them in a way that gets them to return
• Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

About the Authors

F. Randall "Randy" Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace). Randy worked as the community strategic analyst for Yahoo!, advising Yahoo properties on construction of their online communities. Randy was the principal designer of Yahoo's global reputation platform and the reputation models that were deployed on it.

Bryce Glass is a principal interaction designer for Manta Media, Inc. Over the past 13 years, he's worked on social and community products for some of the web's best-known brands (Netscape, America Online and Yahoo!).