Built Not Born: Do What's Right: The 7 Shifts to Scale Your Business, Lead with Integrity, and Win in Life

Stuck. Burned out. Spinning in circles.
Every entrepreneur knows the feeling. Some stay there. Others find a way through.

What separates the two isn’t talent, luck, or timing. It’s something far more powerful.

Bestselling author, entrepreneur, and mentor Larry G. Dix II has built companies, lost them, and rebuilt stronger than before. Along the way, he discovered a simple but unshakable framework that pulled him out of chaos and gave him back control of his business, body, and mindset.

He calls it Do What’s Right™—and in this book, you’ll discover the 7 shifts that transformed his life and leadership, each grounded in timeless wisdom and reinforced by Scripture.

If you’ve ever wondered why motivation fades, why routines matter, or why success feels just out of reach, this book will show you a different path—one rooted in discipline, integrity, and the daily choices that separate those who quit from those who build.

You don’t need to be born with it. You need to build it.

Larry Dix is a nationally recognized entrepreneur, bestselling author, speaker, and podcast host known for leading with grit, integrity, and heart. His journey from humble beginnings in Texas to building a multi-million dollar company is a powerful example of what it means to stay true to your values while chasing big goals.He is the bestselling author of Born or Made: Fear is a Liar, Defeat is Overrated, and host of the Born or Made podcast, where he interviews top business minds and visionary leaders on what it truly takes to succeed. His upcoming book, Built Not Born, offers a deeper look into the mindset, discipline, and leadership required to rise to the top.Larry currently serves as President of SBCA and continues to inspire others through his books, podcast, and speaking engagements focused on building character-driven success.

Bridgetta Tomarchio is a bestselling, multi-award-winning author, ghostwriter, editor, and illustrator who helps entrepreneurs, leaders, and visionaries bring powerful stories to life. With over twenty years of experience across publishing, media, and entertainment, she combines compelling storytelling with strategic positioning to create books that inspire, educate, and drive impact.As the founder of Plot Twist Ink, Bridgetta has guided authors from concept to completion, transforming meaningful ideas into bestselling, award-winning books that elevate brands, expand reach, and leave a lasting legacy. Her work spans multiple genres, including business, thriller, horror, self-help, and children's literature, with a focus on creating emotionally engaging narratives and visually striking, market-ready covers.