Built for Global : Navigating International Business and Entering New Markets

If you are expanding your business into international markets, you know the value of planning. Taking your business global carries many risks—and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful.

Built for Global will help you do just that. Written by two business people with decades of experience in management and business development, this book is designed for entrepreneurs and established business owners who want to learn the hidden secrets of entering new international markets. This book presents scenario-based approaches to communicating value with purpose, taking calculated risks in small steps, tapping in-country networks, and building trust. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US.

Using real business stories along with experience of their own, Robert Pearlstein and Janet Gregory flesh out important ideas for entering new markets that are not found in other guides to business expansion. Whether you’re starting fresh or running into difficulty Built for Global will help you successfully take your global.

With over twenty years of providing business strategies for mature companies and start-ups in the technology sector, Robert S. Pearlstein has developed a career in international management with a focus on business strategy and development. He held several senior executive positions before taking on his current role at SRI International as vice president of corporate and international business development.

Janet A. Gregory has worked in Silicon Valley for over twenty-five years. She has been in customer-facing roles throughout her career-business expansion, product marketing, and sales. During her career, she has worked for well-established businesses, as well as launching two successful startups into profitability and IPOs. She is currently with KickStart Alliance, a consulting firm that connects businesses with customers, which she cofounded.

This is the first book Pearlstein and Gregory have written together.