Built to Grow : A Handbook for High-Performance Sales Teams
Language: English
Published by Stripe Matter, Inc. Okt 2026, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 54.77
Quantity: 2 available
Add to basketItem description from seller
Neuware - 'Anyone building a B2B business should read this book.' —Aaron Levie, CEO at BoxBased on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders.Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs.Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.…
Seller Inventory # 9781953953629
- Title
- Built to Grow : A Handbook for High-Performance Sales Teams
- Author
- Stephanie Friedman
- Publisher
- Stripe Matter, Inc. Okt 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 195395362X
- ISBN 13
- 9781953953629
- Item weight
- 546 grams
- Dimensions
- 235x157x24 mm
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders.
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.
This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs.
Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.
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