How I Built This : The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:

• Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world’s most innovative founders, including the creators of Allbirds, Headspace, and Stacy’s Pita Chips.
• Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
• The Hero’s Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
• Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.

Guy Raz—the coauthor of the #1 New York Times bestseller The How and Wow of the Human Body and the author of the business book How I Built This—has been called “one of the most popular podcasters in history” by the New York Times. He is the cocreator and cohost of the award-winning podcast Wow in the World and is the host and creator of the award-winning podcasts How I Built This and The Great Creators. Guy is the father of two boys and lives in Marin County, where he can often be seen hiking in the Marin headlands with his wife, Hannah, and their dog, Kiki.