A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In
How I Built This, he shares tips for every stage of the entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:
- Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world’s most innovative founders, including the creators of Allbirds, Headspace, and Stacy’s Pita Chips.
- Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
- The Hero’s Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
- Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.
Guy Raz—the coauthor of the #1 New York Times bestseller The How and Wow of the Human Body and the author of the business book How I Built This—has been called “one of the most popular podcasters in history” by the New York Times. He is the cocreator and cohost of the award-winning podcast Wow in the World and is the host and creator of the award-winning podcasts How I Built This and The Great Creators. Guy is the father of two boys and lives in Marin County, where he can often be seen hiking in the Marin headlands with his wife, Hannah, and their dog, Kiki.
