Business Analytics : A Contemporary Approach

Thomas W. Jackson

ISBN 10: 1137610603 / ISBN 13: 9781137610607

Published by Red Globe Press, Bloomsbury 3PL, 2018

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung.

Seller Inventory # 9781137610607

Bibliographic Details

• Title: Business Analytics : A Contemporary Approach
• Publisher: Red Globe Press, Bloomsbury 3PL
• Publication Date: 2018
• Language: English
• ISBN 10: 1137610603
• ISBN 13: 9781137610607
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 254W x 178H x 10D millimeters 254 millimeters width by 178 millimeters height by 10 millimeters depth
• Weight: 344 grams

About this title

Synopsis

This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung.

Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.

About the Authors

Thomas W. Jackson (BSc, PhD, FBCS) is a Professor of Information and Knowledge Management and is the Associate Dean Research in the School of Business and Economics at Loughborough University, UK.

Steven Lockwood is Senior Executive Information Architect within the Global Analytics Chief Technology Office at IBM, UK.