Business Analytics Essentials You Always Wanted to Know

Master the core principles of business analytics and transform raw data into confident, informed business decisions.

Designed for aspiring analysts, business professionals, and managers looking to build practical data skills, this guide breaks down complex analytics concepts into clear, actionable knowledge. Whether you're new to the field or looking to strengthen your foundation, this book bridges the gap between theory and real-world application.

Readers will gain:

• A solid understanding of descriptive, predictive, and prescriptive analytics and how each drives decision-making.
• Practical techniques for applying data analytics to real business scenarios and case studies.
• An accessible introduction to predictive modeling and forecasting methods.
• Guidance on data visualization principles and how to communicate insights effectively.
• Familiarity with widely used business analytics tools, including SQL, Python, and Tableau.
• Hands-on Excel-based online resources covering data management, statistical analysis, data visualization, and predictive modeling exercises.

Part of the trusted Self-Learning Management Series, this book provides a structured, self-paced path to developing analytics competency—from foundational concepts to practical application—making it a valuable resource for anyone looking to build data-driven decision-making skills in today's competitive business environment.

Ms. Riyanka Jain has 10+ years of experience in Statistics, Marketing, International Business, and Econometrics. She has previously authored two well-received books.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.