This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780470890615.

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Bibliographic Details

Title

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley & SAS Business Series)

Publisher

John Wiley & Sons

Publication Date

2010

Language

English

ISBN 10

0470890614

ISBN 13

9780470890615

Binding

Hardcover

Condition

Good

Dust Jacket Condition

Dust Jacket Included

Weight

550 grams

Seller catalogs

Business

About this title

Synopsis

World-class guidance for delivering the right decision support to the right people at the right time

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

Proven guidance on developing an information strategy
Tips for supporting your company's ability to innovate in the future by using analytics
An understanding of BA as a holistic information discipline with links to your business's strategy
Practical insights for planning and implementing BA
How to use information as a strategic asset
Why BA is the next stepping-stone for companies in the information age today
Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

About the Author

GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

"About this title" may belong to another edition of this title.

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