Business Aspects of Optometry

This clear, detailed text provides the basics for setting up and managing an optometric practice. Covering all the core aspects of the business side of a practice, content includes selecting a location and staff, equipping the office, office and personnel management, and marketing a practice.Ten new chapters on the legal aspects of optometry create a more complete discussion of practice management as it relates to the optometry curriculum. New chapters on third-party reimbursement and managed care provide important discussions of the hot topics facing optometrists today. New chapters on low vision practice cover this area of prime concern for the patients visiting an optometrist. New chapters on financial planning and merger of practices give readers the information they need to successfully build a practice. The contributing authors are practice management instructors from almost all of the US optometry colleges.