Business Basics: A Microbusiness Startup Guide (Psi Successful Business Library)

So, you want to start your own business, but have no idea where to begin. You're searching for a clear-cut guide that will teach you the essentials without the legal and financial jargon. Business Basics by Gerard Dodd is the friendly startup publication that will help you get on your way.

Business Basics combines five workbooks covering topics from writing a business plan to analyzing your market, and gives you the tools you need to plan and implement your business in one easy to read package. The book will teach you how to present your entrepreneurial ideas in a business plan, how to get the proper funding to start your venture, and how to market your idea successfully. You will also learn how to manage your time and your personnel, and how to review your overall operation to ensure it is running at maximum efficiency.

By using helpful checklists and illustrations and filling out sample forms and questionnaires, readers can determine what they're doing right in starting and running their businesses, and how they can improve. Whether you've only begun to consider starting a business or you have a venture in place, Business Basics can help you improve your management techniques and increase your chances of success.

Gerard Dodd has run his own business for 13 years, acting as a management consultant to small businesses and presenting workshops on business basics. While working for Accion International, he traveled throughout the world implementing plans to help disadvantaged urban areas and initiating training and management studies and programs. He holds a master's degree in psychology from Vermont College at Norwich University. The book is illustrated by Maine humorist Tim Sample, who performs comedy throughout New England.