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Bibliographic Details

Title: Business Beyond the Box: Applying Your Mind for Breakthrough Results
Publisher: Nicholas Brealey International 15/04/1999
Publication Date: 1999
Language: English
ISBN 10: 185788213X
ISBN 13: 9781857882131
Binding: Soft cover
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Use triangular thinking for breakthrough business

Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with - rather than within - boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.

About the Author

John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.

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