Business Beyond the Box: Applying Your Mind for Breakthrough Results

Use triangular thinking for breakthrough business



Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with - rather than within - boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.

John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.