Business (CANADIAN ED)

Ricky W. Griffin; Ronald J. Ebert; Frederick A. Starke; Melanie D. Lang

ISBN 10: 0137151209 / ISBN 13: 9780137151202

Published by Pearson Education Canada (edition ), 2010

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0137151209-11-1

Bibliographic Details

• Title: Business (CANADIAN ED)
• Publisher: Pearson Education Canada (edition )
• Publication Date: 2010
• Language: English
• ISBN 10: 0137151209
• ISBN 13: 9780137151202
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business. Covers the business of managing; people in organizations; principles of marketing; managing operations and information; and financial issues. Features extended cases that provide in-depth looks at recent situations faced by real business firms and how the problems were faced; "Connecting to the Web sections, with lists of web sites for many of the companies and organizations mentioned; and "Building Your Business Skills" challenges that give readers an opportunity to apply both knowledge and their critical thinking skills to extended problems drawn from a wide range of realistic business experiences. For anyone wanting a solid introduction to all facets of business operations and management.