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The Business of Certification: A Comprehensive Guide to Developing a Successful Program

Lenora Knapp, Joanna Knapp

ISBN 10: 0880341777 / ISBN 13: 9780880341776
Published by Association Management Press,U.S.
Used Condition: POOR Soft cover
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About this Item

Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included. Bookseller Inventory # 2569327969

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Bibliographic Details

Title: The Business of Certification: A ...

Publisher: Association Management Press,U.S.

Binding: Paperback

Book Condition: POOR

About this title


Certification programs can be major revenue-generating and highly prestigious vehicles for associations. Too much is at stake for any organization to rely on an "if we build it, they will come" philosophy. Taking a business approach to developing and managing your certification program will put you on the fast track to success. This in-depth resource by experienced certification experts covers key topics such as marketing your certification program and strategic planning. Also features chapters on global certification and transitioning to computer-based testing. Includes a supplementary toolkit of 21 easy-to-use worksheets that you can use right away to apply the authors' concepts to your unique needs.

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