The Business of Certification: A Comprehensive Guide to Developing a Successful Program

Lenora Knapp, Joanna Knapp

Published by Association Management Press,U.S.
ISBN 10: 0880341777 / ISBN 13: 9780880341776
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Synopsis: Certification programs can be major revenue-generating and highly prestigious vehicles for associations. Too much is at stake for any organization to rely on an ""if we build it, they will come"" philosophy. Taking a business approach to developing and managing your certification program will put you on the fast track to success. This in-depth resource by experienced certification experts covers key topics such as marketing your certification program and strategic planning.

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Bibliographic Details

Title: The Business of Certification: A ...
Publisher: Association Management Press,U.S.
Binding: Paperback
Book Condition: POOR

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Knapp, Lenora, Knapp, Joanna
Published by Association Management Press,U (2002)
ISBN 10: 0880341777 ISBN 13: 9780880341776
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Knapp, Lenora, Knapp, Joanna
Published by Association Management Press,U (2002)
ISBN 10: 0880341777 ISBN 13: 9780880341776
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Murray Media
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