Synopsis
This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.
About the Authors
John M. Penrose is Professor of Business Communication and Chair of the Information and Decision Systems Department at San Diego State University. At SDSU he teaches undergraduate, MBA, and Executive MBA courses. He taught at the University of Texas Graduate School of Business for 16 years; courses included public relations for mangers, nonverbal communication, and writing computer software documentation. He was active in the Ph.D. in Business Communication program. He has served as president of the Association for Business Communication and won its major awards. He has served on a variety of editorial boards, as a referee to associations for papers and publications, is an active researcher, and is a consultant to business.
Robert W. Rasberry, Ph.D. (University of Kansas) has been teaching in the Cox School of Business at Southern Methodist University in Dallas, Texas, since 1974. He is a professor in the Organizational Behavior and Business Policy Division. His major areas of research and teaching include: ethics, leadership, communication skills, and life planning. He has authored numerous journal and magazine articles and is the author and coauthor of several books, one of which is a South-Western book, Effective Managerial Communication. He has extensive training and consulting experience. Among his clients are: The United States Chamber of Commerce, Mobil Exploration, and the United States Tennis Association.
Robert J. Myers is Chair of the Department of Communication Studies and director of the master of arts program in corporate communications at Baruch College, City University of New York. He has coauthored two textbooks on business communication, published articles in the Journal of Business Communication and the ABC Bulletin, and has presented numerous papers at professional conferences. Since 1979 he has offered training sessions on management-level writing, oral presentation skills, and interviewing to over a thousand executives in business, industry, and the public sector. He is also the Executive Director of the Association for Business Communication, an international professional society whose mission is to foster excellence in business communication research, pedagogy, and practice.
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