This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing.Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.

About the Author

John M. Penrose is Professor of Business Communication and Chair of the Information and Decision Systems Department at San Diego State University. At SDSU he teaches undergraduate, MBA, and Executive MBA courses. He taught at the University of Texas Graduate School of Business for 16 years; courses included public relations for mangers, nonverbal communication, and writing computer software documentation. He was active in the Ph.D. in Business Communication program. He has served as president of the Association for Business Communication and won its major awards. He has served on a variety of editorial boards, as a referee to associations for papers and publications, is an active researcher, and is a consultant to business.

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