Business Communication: Process and Product

Guffey, Mary Ellen

ISBN 10: 0324114524 / ISBN 13: 9780324114522

Published by South-Western College Pub, 2002

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00085222900

Bibliographic Details

• Title: Business Communication: Process and Product
• Publisher: South-Western College Pub
• Publication Date: 2002
• Language: English
• ISBN 10: 0324114524
• ISBN 13: 9780324114522
• Binding: Hardcover
• Edition: 4th Edition
• Condition: Good

About this title

Synopsis

Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.

About the Author

Mary Ellen Guffey is emeritus professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of Business Communication: Process and Product, a leading textbook in the field. She has also written Business English, which serves more students than any other book in its field; Essentials of College English, and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey serves on the review boards of The Delta Pi Epsilon Journal and Business Communication Quarterly of the Association of Business Communication. A teacher's teacher and leader in the field, Dr. Guffey acts as a partner and mentor to hundreds of business communication instructors across the country. Her workshops, seminars, newsletters, articles, teaching materials, and Web sites help novice and veteran business communication instructors achieve effective results in their courses. She privately maintains comprehensive Web sites for students and instructors. Her print and online newsletters are used by thousands of instructors in this country and abroad.