Business Communication Today

Bovee, Courtland L., Thill, John V.

ISBN 10: 0070068763 / ISBN 13: 9780070068766

Published by McGraw-Hill College, 1994

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054205840

Synopsis:

This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum.

From the Back Cover:

Learn to Write Business Messages Quickly and Easily with the Three-Step Process

You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.

When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.

Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.

The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.

1. Planning
• Analyze
  Study your purpose, lay out your writing schedule, and then profile your audience.
• Analyze
  Study your purpose, lay out your writing schedule, and then profile your audience.
• Analyze
  Study your purpose, lay out your writing schedule, and then profile your audience.
2. Writing
• Organize
  Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach.
• Compose
  Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
3. Completing
• Revise
  Evaluate content and review readability, editing, and rewriting for clarity and conciseness.
• Produce
  Use effective design elements and suitable delivery methods.
• Proofread
  Review for errors in layout, spelling, and mechanics.

This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.

Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

Bibliographic Details

Title: Business Communication Today
Publisher: McGraw-Hill College
Publication Date: 1994
Binding: Hardcover
Condition: Good