Business Communications for Professionals and Consultants: A Rhetorical Approach

Business Communications for Professionals and Consultants: A Rhetorical Approach helps the reader improve his/her speaking, writing, researching, and organizing skills – critical skills needed to stand out from the crowd and be successful as a job applicant or employee.

Designed for undergraduate students and written with an integrated rhetorical approach, Business Communications for Professionals and Consultants: A Rhetorical Approach:

• Utilizes a dual focus on the canons of rhetoric and developing an online presence. Students are introduced to the canons of rhetoric and different rhetorical concepts. They then learn to craft, design, and distribute business documents and oral communications in traditional and digital formats.
• Presents technical knowledge required in the Web 2.0/3.0 world. The text highlights the trends and technical proficiencies needed for readers to have a strong online presence. The emphasis on website design and social media makes this a useful resource in our digital age.
• Uses a clear layout chock full of tables, boxes, images, lists and figures to make referencing key points easier.
• Features an accompanying website (http://procommunication.me) that includes additional weblinks, recommended readings, and videos.