This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring

Roy Waddell is Senior Writer, Touring,
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.


Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.


Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.