The Business of Crafts is a complete guide to marketing crafts. Created by The Crafts Center as a tool for crafts artisans, this unique book is the only reference of its kind, providing information on how to develop, price, and market crafts, and how to run an efficient and profitable crafts business. In its most outstanding feature, it supplies extensive address listings of businesses to contact in each of the various crafts venues, which include art galleries, retail stores, museum gift shops, mail-order catalogs, and the Internet among many others.
To further help the craftsperson, The Business of Crafts explains the common business practices of each market and accompanies this information with interviews with store owners, buyers, and sales representatives to provide real insights into the business world and help novice craft marketers know what to expect. Useful suggestions and marketing strategies are offered so that artisans will be able to successfully sell their products.
A forward by Jane Alexander, an essay on the history of crafts in America, an extensive glossary of business terms, and a helpful list of suggested reading make this a truly comprehensive volume.

Review

Presenting a fairly comprehensive overview of both traditional and nontraditional venues, this guide offers a multitude of marketing ideas for the established professional crafter and the accomplished amateur alike. Solid information--on everything from setting up a business plan and determining pricing, to promoting your work and exploring a broad range of markets--complements extensive state-by-state listings of a wide variety of options, not just craft shops and fairs, but decorators' offices, museum and gallery shops, department stores, specialty retailers, catalog sales, even television and online shopping sites, and many more, complete with names, addresses, and phone/fax numbers.

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