Business Culture Design: Develop Your Corporate Culture with the Culture Map

A practical guide to fostering and maintaining corporate culture through Sagmeister's Culture Map.

The idea of corporate culture is a much-discussed concept in today’s business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeister’s Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.

Simon Sagmeister is the founder of the Culture Institute in Zurich and a partner at Science House in New York. Joe Paul Kroll is an independent translator.