Business Decision Analysis: An Active Learning Approach

Business Decision Analysis is part of a major new national programme of texts and modules designed for undergraduate students on Business Studies degree courses. It provides 150 hours of high quality study to be used in a supported learning environment.

The module provides a comprehensive introduction to the quantitative analysis and solution of business problems and covers some of the key topics in the field, including an introduction to model building for business decision analysis, linear programming, regression analysis, time-series analysis and simulation techniques. Business Decision Analysis contains numerous activities and exercises to develop an understanding of the subject, including many utilizing Microsoft Excel in version 5.0 or later (not supplied with this publication). The module provides the most effective teaching and learning resource available at this level.

Peter Luffrum is Principle Lecturer in Quantitative Methods a the University of Glamorgan.

Graham Hackett is a retired Senior Lecturer at the University of Glamorgan.