The Business of Dentistry: No. 1 (Quintessentials: General Dentistry Practice Management)

Rattan, Raj

ISBN 10: 1850970580 / ISBN 13: 9781850970583

Published by Quintessence Publishing Co Ltd, 2002

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev9263113416

Bibliographic Details

• Title: The Business of Dentistry: No. 1 (Quintessentials: General Dentistry Practice Management)
• Publisher: Quintessence Publishing Co Ltd
• Publication Date: 2002
• Language: English
• ISBN 10: 1850970580
• ISBN 13: 9781850970583
• Binding: hardcover
• Condition: Very Good
• Weight: 240 grams

About this title

Synopsis

This text sets out the basic principles of, and key issues in, all aspects of modern dental medicine. The authors set out to show that good dentistry and profitability are not mutually exclusive.

Excerpt. © Reprinted by permission. All rights reserved.

This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.