Business Development via AI and Digitalization (Hardcover)

This book offers a fresh approach to harnessing the power of artificial intelligence and digital technologies to drive growth and success. With a wide-ranging scope that covers various industries and sectors, this book provides invaluable insights and practical guidance for individuals and organizations seeking to thrive in a rapidly evolving business landscape. Designed for business professionals, entrepreneurs, and marketing enthusiasts, this book unlocks the potential of AI and digitalization, offering key strategies and real-world examples to transform your business and stay ahead of the competition. Whether you're looking to optimize customer experiences, leverage data analytics, or streamline operations, this book is your ultimate resource for achieving sustainable business development through cutting-edge technologies.

Allam Hamdan is Full Professor. He is listed within the World’s top 2% scientists list by Stanford University. He is Dean of College of Business and Finance at Ahlia University, Bahrain and Adjunct professor, School of Business, The University of Jordan. He is Author of many publications in regional and international journals that discussed several accountings, financial and economic issues concerning the Arab world. In addition, he has interests in educational related issues in the Arab world universities like educational governance, investment in education and economic growth. He was awarded the First Prize of Al-Owais Creative Award, UAE, 2019 and 2017; the Second Prize of Rashid bin Humaid Award for Culture and Science, UAE, 2016; the Third Prize of Arab Prize for the Social Sciences and Humanities, 2015, and the First Prize of "Durrat Watan", UAE, 2013.
Dr. Arezou Harraf is an experienced educator. She holds a Ph.D. in Technology Management and Human Resource Training and Development. She serves as the head of the Department of Business Studies at Box Hill College Kuwait. She is a visiting assistant professor at the University of Nevada Las Vegas during the summer term. She also serves as an academic advisor for several MBA students at Maastricht University. She is the founder and CEO of Learn & Evolve LLC. In this capacity, she helps organizations use strategy, science, and psychology to address workforce challenges such as low performance, productivity, turnover, and retention issues. She is the co-founder of Amplify Women Leadership Boot-camp to train women with skills to help them advance to executive positions within their organizations and or become successful venture creators and entrepreneurs.